Privacy Policy

This Privacy Policy (the "Policy") governs the collection, use, disclosure, storage, transfer, retention, and protection of information by Why Behind Weights, operating as Why Behind Weights (YBW), including its owners, directors, officers, employees, contractors, agents, affiliates, successors, and assigns (collectively, "YBW," "we," "us," or "our").

This Policy applies to all users, visitors, customers, subscribers, and any other individuals or entities ("you," "your," or "User") who access, browse, register for, purchase from, or otherwise interact with YBW's websites, web applications, mobile interfaces, dashboards, calculators, educational content, AI-assisted tools, email communications, marketing funnels, customer support channels, and any related services, features, or offerings, whether existing now or developed in the future (collectively, the "Platform").

YBW is operated from British Columbia, Canada, but the Platform is accessible globally. This Policy is intended to comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation, as well as to address obligations that may arise under international frameworks such as the General Data Protection Regulation (GDPR) and similar laws, to the extent they apply.

This Policy applies regardless of your geographic location. Use of the Platform constitutes express consent to the collection, use, disclosure, processing, and international transfer of information as described herein.

YBW reserves the unrestricted right, in its sole and absolute discretion, to modify, update, replace, or amend this Policy at any time, with or without notice. Continued use of the Platform following any modification constitutes acceptance of the revised Policy. It is your responsibility to review this Policy regularly.

YBW is not a medical provider, healthcare professional, registered dietitian, therapist, or licensed fitness practitioner.

• The Platform does not provide medical advice, diagnosis, treatment, or care of any kind.
• All content, calculations, AI outputs, educational materials, recommendations, and insights are provided for informational and educational purposes only.
• YBW does not monitor your health, safety, or physical condition.
• YBW relies entirely on user-provided information, which may be incomplete, inaccurate, outdated, or misleading.
• You assume all risks associated with the use of the Platform and reliance on any outputs, calculations, or content.
• Use of the Platform does not create any professional relationship, fiduciary duty, duty of care, or standard of care between you and YBW.

You are solely responsible for consulting qualified professionals before making health, nutrition, exercise, or lifestyle decisions.

YBW may collect, receive, generate, infer, or process the following categories of information, now or in the future:

YBW may use collected information for any lawful business purpose, including but not limited to:

• Operating, maintaining, and improving the Platform
• Account creation and management
• Delivering educational content and programs
• Providing calculators, dashboards, and progress tracking
• AI processing, refinement, and improvement
• Personalization and user experience optimization
• Analytics, research, and internal decision-making
• Marketing, advertising, and promotional activities
• Attribution and funnel optimization
• Fraud detection and prevention
• Legal compliance and enforcement
• Risk management
• Business planning and development

The Platform may use artificial intelligence, machine learning, and automated decision systems.

• Outputs may be incorrect, incomplete, biased, or inappropriate.
• YBW makes no representations or warranties regarding AI accuracy or reliability.
• You are solely responsible for verifying outputs.
• You agree that YBW is not liable for decisions or actions taken based on AI-generated content.

YBW may disclose information to:

• Service providers and contractors
• Hosting providers
• Payment processors
• Analytics and marketing platforms
• Email and CRM providers
• AI and cloud infrastructure providers
• Legal, accounting, and professional advisors
• Affiliates and partners
• Government or regulatory authorities where required
• Parties involved in mergers, acquisitions, financing, restructuring, insolvency, or asset sales

Your information may be transferred to, stored in, and processed in jurisdictions outside your country of residence, including countries with different or lesser privacy protections.

By using the Platform, you expressly consent to such international transfers and associated risks.

YBW retains information for as long as it determines necessary for business, legal, or operational purposes.

• No fixed retention timelines are guaranteed.
• Residual data may remain in backups, logs, or archives indefinitely.
• Deleted accounts may retain anonymized or aggregated data.

YBW implements commercially reasonable security measures. However:

• No system is completely secure.
• YBW disclaims any guarantee of absolute security.
• You acknowledge and accept the risk of unauthorized access, loss, or disclosure.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of your personal data that we hold
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data and account
• Right to Data Portability: Request your data in a structured, machine-readable format (JSON export)
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for any processing based on consent

All rights are subject to legal exceptions, operational constraints, and YBW's legitimate business interests. Requests may be refused or limited where permitted by law. We will respond to valid requests within 30 days or as required by applicable law.

You may receive marketing communications. Opt-out mechanisms may be limited or unavailable for certain transactional or service-related messages.

The Platform uses cookies and similar technologies. Disabling cookies may impair functionality. YBW disclaims liability for any resulting issues.

The Platform may contain third-party links or integrations. YBW is not responsible for third-party privacy practices and disclaims all liability related thereto.

The Platform is not intended for individuals under the age of 18. YBW does not knowingly collect data from minors and disclaims liability for unauthorized use by minors.

In the event of a merger, acquisition, sale, bankruptcy, or restructuring, information may be transferred as a business asset without further consent.

To the maximum extent permitted by law, YBW shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages arising from data practices, breaches, or use of the Platform.

You agree to indemnify, defend, and hold harmless YBW from any claims, damages, liabilities, losses, or expenses arising from your use of the Platform or violation of this Policy.

This Policy is governed exclusively by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law principles.

You agree to exclusive jurisdiction and venue in the courts of British Columbia.

For privacy inquiries, contact: